A former client of mine has successfully published a book. He collaborated on the idea with another writer/researcher, they formed a company and produced the book. Their first print run of 2,500 copies was sold out before it was printed. Their second print run is scheduled for September and I bet they have to schedule a third before the end of the year.
Many other independent publishers (like those at the Baynet/Valleynet meetings), would hand over their first-born children to in order to sell 2,500 copies ever. So what did he do right?