what is authority? (expertise)

No, don’t worry, I’m not going political (not any more than I ever am). I found this story via my Google Alerts and although it really had nothing to do with the actual subject I was looking for, I found it interesting. (The age of the article shows you how long I’ve been sitting on this post.)

Why?

It’s a question I’ve often had internal debates about. Who is considered an authority? And this ties into the back-and-forth over my last post.

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test your word power

…for a good cause. Go to FreeRice.com and play their vocabulary game. It’s free, easy and addicting. Out of 48 levels, I’m comfortable on 40 and can move into 41 with some effort. Curious to see if repeated playing moves me up or not.

Yesterday I was cruising easily in 41 and made a brief surge into 42. I guess it does help your vocabulary.

tracking your friends

This isn’t exactly an invasion of privacy — not quite. It compiles everything about you on social media sites. (So try not to post drunk pictures of your self.) The creepy thing is that anyone can track you and you’ll never know it.

Although I have quite a public presence online and have worked on that, my real personal life is not to be found online. I’ve worked on that too.

In 10 years, the real luxury will be not being found.

customer relations

Another post in my disjointed look at small publishing.

I have a backlog of writing/business/marketing podcasts I listen to when driving or washing the dishes. Or cleaning. (I’ve found I can’t listen while working on the computer since most of my computer-time involves writing and reading.)

This podcast was an Internet radio show that interviews publishing experts and this guest was an expert in marketing for small publishers or authors (either/or). I haven’t read any of his books, but one of them is on my “buy” list. He was discussing building newsletter lists and how marketing today is all about building relationships with your customers. He has a newsletter list of 10,000 subscribers and feels he has developed a relationship with them.

Not only is he a far more popular guy than I currently am, I wonder how he thinks he has a relationship with 10,000 people he’s never met.

Why does this statement bother me?

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