Another post in my disjointed look at small publishing.
I have a backlog of writing/business/marketing podcasts I listen to when driving or washing the dishes. Or cleaning. (I’ve found I can’t listen while working on the computer since most of my computer-time involves writing and reading.)
This podcast was an Internet radio show that interviews publishing experts and this guest was an expert in marketing for small publishers or authors (either/or). I haven’t read any of his books, but one of them is on my “buy” list. He was discussing building newsletter lists and how marketing today is all about building relationships with your customers. He has a newsletter list of 10,000 subscribers and feels he has developed a relationship with them.
Not only is he a far more popular guy than I currently am, I wonder how he thinks he has a relationship with 10,000 people he’s never met.
Why does this statement bother me?
Read more